Susan Feldman and Alison Pincus, founder of the exclusive interior sales site, One Kings Lane, all living proof it’s possible. In just three years, this dynamic duo to build a company with revenues estimated 200 million U.S. dollars. Here’s the secret of success to start their business.
Step 1: Look for opportunities
When you wish to start a business, start by asking yourself: what is missing? “Said Susan Feldman, a former Merchandising Executive, One Kings Lane this.
Step 2: Know your target buyer
The second question that must arise: who my customers are and what they need? Once you are able to identify who your customers are, you can select the new goods or services that can meet their needs.
Step 3: Follow your instincts
Step 4: Be the first
Being first in the market is the key to their success. If you have a great idea, especially that has not been done before, make sure that you are working hard to launch as soon as possible.
Step 5: Look for a partner that accord
Important to employ people full of passion, inspiration and smart. Never forget that the strong players build a strong brand.