Selling in the internet does not merely have to pay attention to the products or services it sells . In addition to this, there are many other factors that must be taken to ensure that sales via the Internet can continue to rise .
One of the things that should be improved in the world of online shopping is brand awareness . Of course , the user will not visit a site , if he does not know the whereabouts of a site .
Currently , the most powerful ways to increase consumer awareness is through social media , like Facebook and Twitter . Using this media has many benefits . In addition to free , users can also pick up a lot of new consumers through the media .
The way is easy . The seller just needs to continue to maintain communication with every customer through social networking . Undoubtedly , the closeness that has been created , loyal consumers will continue to use the services of the seller . Sellers also must always share a variety of content needed by users . If possible , the content is distributed every day .
Online sellers to create a good after-sales service . For example , the seller may give a gift to those who shop . Creating attractive packaging and also onsite warranty can be given . In addition to these things , information about the online sales site should be found easily by consumers . If possible , the information appearing on the initial search page .
For this problem , the seller can use Google’s AdWords advertising service . By using specific keywords , one’s web site can be displayed in the front page of the Google search engine .